Ecommerce Salaries in Australia: The 2026 Key Numbers

What do ecommerce roles actually pay in Australia in 2026? These are the key numbers from our 2026 Ecommerce Salary Guide - built from our own placements, live briefs and trusted industry contacts, not scraped averages. All figures are base salary in AUD, excluding super and incentives.

A quick note on seniority: Junior means 0–2 years with plenty of direction; Mid is 3+ years working independently; Senior owns a channel or leads a team strategically; Lead runs a department across multiple functions. Every title represents a real person with a unique mix of experience, so treat the bands as a frame for the conversation, not a verdict.

Ecommerce

Role	Junior	Mid	Senior	Lead
Ecommerce Assistant	55–65K	—	—	—
Ecommerce Coordinator	60–70K	75–85K	—	—
Ecommerce Specialist	—	85–110K	—	—
Ecommerce Manager	—	120–130K	140–160K	—
Trade Manager	—	110–130K	130–160K	—
Marketplace Manager	—	—	140–160K	—
Senior Ecommerce Manager	—	—	160–200K	—
Head of Ecommerce	—	—	150–200K	160–300K

Marketing

Role	Junior	Mid	Senior	Lead
Marketing Assistant	60–65K	—	—	—
Marketing Coordinator	60–70K	70–80K	—	—
Marketing Specialist	—	70–100K	—	—
Marketing Manager	—	120–130K	120–140K	140–200K
Senior Marketing Manager	—	—	140–160K	160–220K
Brand Manager	—	80–110K	110–160K	160–180K
Head of Marketing	—	—	160–180K	180–280K

Digital Marketing

Role	Junior	Mid	Senior	Lead
Digital Marketing Coordinator	60–70K	80–90K	—	—
Digital Marketing Specialist	70–80K	80–110K	—	—
Digital Marketing Manager	—	110–120K	130–160K	160–180K
Loyalty / CRM Manager	75–90K	100–120K	140–170K	180–200K+
Performance Marketing	60–90K	100–120K	130–150K	150–180K
Head of Digital	—	—	160–180K	180–300K

Technology

Role	Junior	Mid	Senior	Lead
Product Manager	80–100K	110–120K	130–150K	160K+
Web Developer	70–90K	90–120K	120–150K	160K+
IT Manager	—	—	—	200K+
UX Designer	70–90K	100–120K	130–160K	160K+
Migration Specialist	—	100–120K	130–150K	160K+

Creative and Content

Role	Junior	Mid	Senior	Lead
Graphic Designer	55–65K	70–90K	90–110K	120K+
Digital Designer	60–70K	80–90K	90–110K	120K+
Content Creator	60–75K	80–100K	100–120K	130–150K
Video Content Producer	—	70–100K	110–130K	130K+
Head of Creative	—	—	130–140K	150K+
Creative Director	—	—	140K+	160K+

Social Media and Influencer

Role	Junior	Mid	Senior	Lead
Social Media Coordinator	60–65K	70–85K	—	—
Social Media Specialist	—	80–90K	100–120K	120K+
Social Media Manager	—	80–100K	110–130K	130K+
Influencer Marketing	60–65K	75–90K	90–110K	120K+
Head of Social	—	—	140K+	160K+

Operations and Finance

Role	Junior	Mid	Senior	Lead
Warehouse Manager	—	80–100K	110–140K	—
Operations Manager	—	—	120–140K	—
Head of Operations	—	—	140–160K	160K+
Head of Supply Chain	—	—	—	220K+
Finance Manager	—	—	130–150K	140–180K
Head of Finance	—	—	—	160K+
General Manager	—	—	—	220–400K

Product and Buying

Role	Junior	Mid	Senior	Lead
Product Designer (Textiles)	70–80K	80–100K	110–140K	140K+
Merchandise Manager	—	90–110K	120–130K	140K+
Buyer	—	80–95K	100–140K	—
Buying Manager	—	—	120–160K	160–200K+
Product Developer	—	80–110K	—	—
Product Development Manager	—	100–120K	130–150K	140–185K
Head of Product / Merchandise	—	—	—	180K+

Using these numbers

If you're hiring: budget against the band for the seniority you actually need - underpaying costs you shortlists to counter-offers, and overpaying without scoping the role properly hurts later. Our role-by-role hiring guides (start with the Ecommerce Manager guide) and our Complete Guide to Ecommerce Recruitment in Australia cover what great looks like at each level, and our city guides cover how Sydney, Melbourne, Brisbane and Perth differ.

If you're negotiating your own salary: find your role and level, and remember the top of a band belongs to people who can evidence outcomes - revenue moved, teams built, problems owned.

FAQ

What are the highest-paid ecommerce roles in Australia?

At the top of the market: General Managers ($220–400K), Heads of Ecommerce and Heads of Digital at scale ($160–300K), and Heads of Supply Chain ($220K+). Among specialist roles, senior Loyalty/CRM talent ($140–170K, stretching past $200K at lead level) has climbed fastest.

Where do these figures come from?

From Revere Recruitment's own placement data, live client briefs and industry contacts across Australian ecommerce - compiled annually in our 2026 Ecommerce Salary Guide. They are indicative base-salary bands in AUD, excluding super.

Is there more detail available?

Yes - the full guide includes market-size data for every role, what candidates say they value, and commentary from inside the hiring room. Download it free here.

Hiring and want a live read on your exact role and market? Tell us about the role and we'll come back to you within one business day.