Hire a Digital Marketing Manager who connects brand to revenue
Digital Marketing Managers in ecommerce sit at the intersection of brand and performance. They're generalists who can lead — and the right one transforms how a business shows up online.
About this role
Digital Marketing Managers in ecommerce typically own the overall digital marketing strategy and coordinate across paid, organic, email, and social channels. In smaller teams, they may be hands-on across all of these. In larger teams, they manage channel specialists and focus on strategy, planning, and commercial performance.
Revere Recruitment places Digital Marketing Managers across DTC brands, marketplaces, and omnichannel retailers throughout Australia.
Roles we place
Digital Marketing Manager
Senior Digital Marketing Manager
Head of Digital Marketing
Marketing Manager
Brand & Digital Marketing Manager
Online Marketing Manager
Key skills to look for
Channel breadth
Comfortable across paid media, SEO, email/CRM, social, and content. Doesn't need to be a specialist in all, but must be able to lead and assess specialists.
Commercial acumen
Understands how marketing spend translates to revenue. Comfortable with budgets, forecasting, and reporting to leadership on ROI.
Analytics & data
Strong in GA4, comfortable with attribution models, and able to extract insights from marketing dashboards without needing someone to interpret for them.
Campaign management
Experience planning and executing multi-channel campaigns across key ecommerce moments — sales events, seasonal peaks, new product launches.
Team & agency management
Able to manage internal team members and external agency partners. Clear briefs, constructive feedback, and accountability.
SEO understanding
Doesn't need to be a technical SEO expert, but should understand organic search strategy and how it fits into the broader digital mix.
2025 Salary Guide
These figures are from Revere Recruitment's 2025 Ecommerce Salary Guide. Figures represent base salary.
What clients say
“Revere Recruitment has been a pleasure to work with. Emily is fantastic at what she does - incredibly friendly, diligent and professional in all aspects.”
Frequently asked questions
Q: What salary should I offer a Digital Marketing Manager in Australian ecommerce?
A: Based on Revere Recruitment's 2025 Salary Guide, Digital Marketing Managers in Australian ecommerce typically earn between $100,000 and $135,000 base salary. The range depends on the size of the business, scope of the role, and whether the manager is leading a team or operating as a senior individual contributor.
Q: What's the difference between a Digital Marketing Manager and a Head of Marketing?
A: A Digital Marketing Manager typically has a more execution-focused remit — managing campaigns, channels, and day-to-day marketing operations. A Head of Marketing operates more strategically, owns the marketing budget, reports to the CEO or GM, and may manage a broader team including brand, content, and CRM. Revere can help you determine which level is right for your business.
Q: Should I hire a Digital Marketing Manager or separate channel specialists?
A: For most mid-sized ecommerce businesses, a Digital Marketing Manager who can coordinate across channels is more practical and cost-effective than separate specialists. Once monthly revenue exceeds $2–3M and paid media budgets grow significantly, channel-specific hires typically make more sense.
Q: How long does it take to hire a Digital Marketing Manager?
A: Most Digital Marketing Manager roles are filled within 4–8 weeks from briefing to accepted offer. This is one of the more competitive candidate markets in Australian ecommerce — having a strong brief and competitive salary from the outset is important.
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