Hire a CRM Manager who turns customers into regulars

What a CRM Manager actually does in an ecommerce business

CRM Managers in ecommerce own the post-purchase relationship with customers. That means email and SMS marketing, customer segmentation, lifecycle flows (welcome series, abandoned cart, win-back), loyalty programs, and retention strategy. In revenue terms, a strong CRM program can account for 30–50% of total ecommerce revenue - which makes this one of the most impactful roles in the business.

Revere Recruitment places CRM talent across the full spectrum - from hands-on CRM Specialists building flows in Klaviyo to senior CRM & Loyalty Managers owning the full retention P&L.

CRM platforms we recruit for across Australian ecommerce

The platform your business runs matters. When we assess CRM candidates, we always ask about hands-on platform experience - not just familiarity.

Klaviyo [Most in-demand]

Body: The dominant platform in DTC and mid-market ecommerce. Klaviyo experience is the most requested skill we see.

Salesforce Marketing Cloud [Enterprise]

Body: Common in larger retailers and omnichannel businesses. More complex to manage and harder to find.

Emarsys [Mid-enterprise]

Body: Used by a number of larger Australian ecommerce brands. SAP-owned, AI-assisted platform.

Attentive / Postscript [Growing]

Body: SMS-first platforms gaining traction. Often paired with Klaviyo for email + SMS programs.

Yotpo / LoyaltyLion [Loyalty]

Body: Leading loyalty platforms. Experience here is valuable if the role owns a rewards program.

 Dotdigital / HubSpot [Common]

Body: Strong mid-market platforms. Common in businesses scaling from SME to enterprise.

What does a CRM Manager earn in Australian ecommerce?

CRM salaries vary based on seniority, platform complexity, and whether the role owns a loyalty program. These figures are from Revere Recruitment's 2025 Ecommerce Salary Guide.

Salaries at the higher end are typically for candidates with SFMC or Emarsys experience and loyalty program ownership. Download the full guide at revererecruitment.com.au/salary-guide-2025

“I found a recruiter that actually listens and is really committed to matching the candidate with the role and company. A gentle, kind, encouraging person who made the whole process feel considered”

— Laura Stamp - Senior inventory Planer

FAQ

Common questions about hiring a CRM Manager

• What salary should I offer a CRM Manager in Australian ecommerce?

  Based on Revere Recruitment's 2025 Salary Guide, CRM Managers in Australian ecommerce typically earn between $95,000 and $130,000. If the role also owns a loyalty program, expect to pay at the higher end or into the CRM & Loyalty Manager range of $115,000–$155,000. Platform complexity matters - Klaviyo experience is widely available, but SFMC or Emarsys candidates command a premium.

• What does a CRM Manager do in an ecommerce business?

  A CRM Manager owns the email and SMS marketing program, customer segmentation strategy, lifecycle automation flows, and often the loyalty or rewards program. They maximise customer retention, repeat purchase rate, and lifetime value. They typically manage the CRM platform day-to-day and report on retention metrics including open rates, click rates, revenue per send, and repeat purchase rate.

• What CRM platforms should I expect candidates to know?

  Klaviyo is the most common platform in Australian DTC and mid-market ecommerce - if you're on Klaviyo, you'll have the widest candidate pool. Salesforce Marketing Cloud and Emarsys candidates are rarer and typically more expensive. If your business uses a less common platform, we'll be upfront about what the candidate market looks like and whether retraining is realistic.

• Should I hire a CRM Manager or a CRM & Loyalty Manager?

  If your business runs a loyalty or rewards program, a combined CRM & Loyalty Manager role makes sense - the two disciplines are closely related. If CRM is a standalone function with a heavy email/SMS program but no loyalty component, a CRM Manager title is appropriate. We can help you think through the scope and title before you go to market.

• How long does it take to hire a CRM Manager?

  Most CRM Manager roles are filled within 4–8 weeks from briefing to accepted offer. CRM is a specialist skill set, particularly at the senior end, so having a competitive salary and a clear brief makes a real difference to speed. Klaviyo-specific roles tend to move faster than SFMC or Emarsys roles where the candidate pool is smaller.

Ready to hire your CRM Manager?

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