Hire a CRM Manager who turns customers into regulars

What a CRM Manager actually does in an ecommerce business

CRM Managers in ecommerce own the post-purchase relationship with customers. That means email and SMS marketing, customer segmentation, lifecycle flows (welcome series, abandoned cart, win-back), loyalty programs, and retention strategy. In revenue terms, a strong CRM program can account for 30–50% of total ecommerce revenue - which makes this one of the most impactful roles in the business.

Revere Recruitment places CRM talent across the full spectrum - from hands-on CRM Specialists building flows in Klaviyo to senior CRM & Loyalty Managers owning the full retention P&L.

CRM platforms we recruit for across Australian ecommerce

The platform your business runs matters. When we assess CRM candidates, we always ask about hands-on platform experience - not just familiarity.

Klaviyo [Most in-demand]

Body: The dominant platform in DTC and mid-market ecommerce. Klaviyo experience is the most requested skill we see.

Salesforce Marketing Cloud [Enterprise]

Body: Common in larger retailers and omnichannel businesses. More complex to manage and harder to find.

Emarsys [Mid-enterprise]

Body: Used by a number of larger Australian ecommerce brands. SAP-owned, AI-assisted platform.

Attentive / Postscript [Growing]

Body: SMS-first platforms gaining traction. Often paired with Klaviyo for email + SMS programs.

Yotpo / LoyaltyLion [Loyalty]

Body: Leading loyalty platforms. Experience here is valuable if the role owns a rewards program.

 Dotdigital / HubSpot [Common]

Body: Strong mid-market platforms. Common in businesses scaling from SME to enterprise.

What does a CRM Manager earn in Australian ecommerce?

CRM salaries vary based on seniority, platform complexity, and whether the role owns a loyalty program. These figures are from Revere Recruitment's 2026 Ecommerce Salary Guide.

Salaries at the higher end are typically for candidates with SFMC or Emarsys experience and loyalty program ownership. Download the full guide at revererecruitment.com.au/salary-guide-2026

I found a recruiter that actually listens and is really committed to matching the candidate with the role and company. A gentle, kind, encouraging person who made the whole process feel considered
— Laura Stamp - Senior inventory Planer

FAQ

Common questions about hiring a CRM Manager

 

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