Hire a Social Media & Content Manager who turns your brand into demand
For a fashion brand, social isn't a megaphone — it's the storefront, the runway, and the community all at once. The right hire builds an audience that actually converts.
About this role
Social Media & Content Managers own organic social, content creation, and community across channels — primarily Instagram, TikTok, and Pinterest. They plan and often shoot or brief content, manage the community, and partner closely with paid media, CRM, and the ecommerce team. In fashion ecommerce, the role connects brand storytelling to product and, ultimately, revenue. Revere Recruitment places social and content talent across fashion and lifestyle brands throughout Australia.
Roles we place
Social Media Coordinator
Social Media Manager
Content Creator
Content Manager
Social & Community Manager
Brand & Content Manager
Head of Social
Key skills to look for
Platform-native content
Genuinely fluent in how TikTok, Instagram, and Pinterest work — formats, trends, and what earns reach on each, not the same post cross-published everywhere.
Content creation and production
Can create or direct content — shooting, editing, briefing creators and photographers — and keep a consistent, on-brand feed.
Community management
Builds and nurtures an engaged community, responds in the brand's voice, and turns followers into customers and advocates.
Commercial and brand balance
Understands that social must build the brand and drive product. Comfortable tying content to launches, campaigns, and sell-through.
Analytics
Reads the data — reach, engagement, saves, traffic, conversion — and uses it to sharpen the content strategy.
Trend speed
Moves fast. The brands that win on social spot and act on cultural moments before they pass.
2026 Salary Guide
These figures are from Revere Recruitment's 2026 Ecommerce Salary Guide. Figures represent base salary.
What Clients Say
“Emily is literally the BEST recruiter I have ever worked with. I’ve had the pleasure of both client side and candidate side with Revere recruitment and their work is nothing short of art!
Emily knows how to craft a true JD, build relationships and get the best results for both sides....”
Frequently Asked Questions
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Social Media & Content Managers in Australia typically earn between $85,000 and $115,000 base salary, with Coordinators at $60,000–$75,000 and Heads of Social at $120,000–$150,000+. The range depends on whether the role creates content directly, manages a team, and owns paid as well as organic.
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Most fashion ecommerce brands benefit from an in-house lead who owns strategy and brand voice, then briefs creators and agencies for scale. The in-house hire keeps the brand consistent and reactive.
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Yes — directly and indirectly. Social drives discovery, traffic, and community, and increasingly converts in-platform (TikTok Shop, Instagram). The strongest hires can show the line from content to commercial outcomes.
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Most social and content roles are filled within 3–6 weeks. Portfolios and content samples make assessment faster, so a clear brief and examples of brands you admire help.
Ready to find your Social Media & Content Manager?
Tell us about the role and we'll come back to you within one business day.