Fashion Ecommerce Salaries in Australia: The 2026 Numbers
What does fashion ecommerce talent earn in Australia in 2026? These are the numbers for the product, buying and creative roles that fashion brands live and die by - from our 2026 Ecommerce Salary Guide, built on real placements and live briefs. All figures are base salary in AUD, excluding super.
Product and buying
| Role | Junior | Mid | Senior | Lead |
|---|---|---|---|---|
| Product Designer (Textiles) | 70–80K | 80–100K | 110–140K | 140K+ |
| Merchandise Manager | — | 90–110K | 120–130K | 140K+ |
| Buyer | — | 80–95K | 100–140K | — |
| Buying Manager | — | — | 120–160K | 160–200K+ |
| Product Developer | — | 80–110K | — | — |
| Product Development Manager | — | 100–120K | 130–150K | 140–185K |
| Head of Product / Merchandise | — | — | — | 180K+ |
Creative and content
| Role | Junior | Mid | Senior | Lead |
|---|---|---|---|---|
| Graphic Designer | 55–65K | 70–90K | 90–110K | 120K+ |
| Digital Designer | 60–70K | 80–90K | 90–110K | 120K+ |
| Content Creator | 60–75K | 80–100K | 100–120K | 130–150K |
| Video Content Producer | — | 70–100K | 110–130K | 130K+ |
| Head of Creative | — | — | 130–140K | 150K+ |
| Creative Director | — | — | 140K+ | 160K+ |
The digital side of a fashion brand
Fashion teams also compete for the same digital talent as every other ecommerce business: Ecommerce Managers at $120,000-$160,000, senior Loyalty/CRM specialists at $140,000-$170,000, and performance marketers at $130,000-$150,000 senior. The full role-by-role bands across all eight categories are in what ecommerce roles pay in Australia in 2026.
What's shaping fashion pay in 2026
Three things we see from inside the hiring room. First, planning and buying talent is genuinely scarce - brands protecting margin in a tight market have made Merchandise Planners and experienced Buyers some of the most contested hires in fashion, and the top of those bands is where offers land for proven sell-through records. Second, technical product skills are rarer still: a strong Garment Technician or Product Developer protects fit, quality and margin, and brands that have lost one know exactly what that's worth. Third, content velocity has changed creative pay - fashion brands now hire content creators and video producers as core team, not nice-to-have, and pay accordingly.
FAQ
What does a Fashion Buyer earn in Australia in 2026?
Mid-level Buyers sit at $80,000-$95,000 base, senior Buyers at $100,000-$140,000, and Buying Managers range from $120,000-$160,000 to $200,000+ at lead level.
Are fashion ecommerce salaries different from general ecommerce?
The digital roles pay the same - an Ecommerce Manager band doesn't change because the product is fashion. What's distinct is the product side: buyers, planners, designers and garment technicians are fashion-specific skill sets with their own bands and their own scarcity.
Where do these figures come from?
Revere Recruitment's own placement data, live briefs and industry contacts, compiled in our 2026 Ecommerce Salary Guide - free to download.
Hiring for a fashion brand? Start with our fashion recruitment guide, or tell us about the role and we'll come back to you within one business day.

